• The 'S' Report

'Greenwashing' and Why Chinese RIVERS are Multi-Coloured...

Updated: Jun 29, 2020

The Truth about ‘Sustainable’ Fast Fashion.

We're all familiar with Fast Fashion: The technique which many companies choose, which creates new styles very quickly, usually every week...

They can only achieve this speed of production through cutting corners...In Design; Production, and Fabrics. This means that although the price of the clothes are very low, the actual cost to the environment and to other brands is incredibly high.

So not only is this incredibly bad for the planet, but these cheap designs are stolen straight from designer brands, especially if a celebrity wears a piece.

Kim Kardashian's Style has Been Ripped-Off Countless Times...

Now we know of this won’t be news for you... Because many people (Including Kim Kardashian herself!) have been writing about this side of the industry for years.

In response to this outrage, a handful of clothing companies make attempts to show they are in fact, eco friendly.

This is known as Greenwashing...

'Greenwashing' is where companies market themselves as being more green than they actually are. Pretty horrific, right?!

But as a clothes manufacturer, claiming to be 'eco-friendly' is incredibly ambiguous...

...are all of your clothes eco-friendly...? Just some? ...or is it the Production Itself? The fabric? Who knows...

Study by Enviro-Audit Comittee shows the UK Consumption of New Clothing is the highest and most damaging worldwide.

It is clear to see that so called 'Greenwashing' is merely a cover-up and marketing decision by big high-street brands.

One high street store, Zara, labels the dying process of one of their Join Line, uses "as little water as possible" and "reuses water as often as possible". ...But the dyeing process is one of the least wasteful of water in comparison to the production of fabrics like cotton.

1kg (2.2lbs) of cotton requires 10,000 litres of water (2650 gallons) and the same amount of cotton being dyed needs roughly 19 litres of water! (5 gallons)

So although Zara's campaign seems like it is taking steps in the right direction... it actually seems to be just misleading customers, and still continuing to damage the environment.

H&M is another company which uses, what we'll call, a faux-eco technique with their Conscious line... But the fact is, that with fast fashion companies growing at an ever increasing rate, more and more companies are resorting to fast fashion to try to keep up with the competition.

This is probably why it is often said that the rivers in China flow with whatever colours are popular that season...

River Dye is Known to Pollute Rivers in China and Southeast Asia (Image courtesy of RiverBlue)
River Dye is Known to Pollute Rivers in China and Southeast Asia (Image courtesy of RiverBlue)

So with all of this uncontrollable change...

How can we actually do anything to help the environment and enjoy fashion at the same time?

Especially if you don’t have the budget to buy designer all the time.

It really is a problem with our society - our attention spans are so short now that we need to purchase something new as often as possible, we need new TV and Movies on Netflix all of the time. Everything moves quickly and is disposable because most people are happy with it that way. Twenty years ago, on average, we kept clothes for twice as long as toda!.

So the solution is simple, if you can’t change the industry or society single handedly, you can at least keep your clothes for a little longer.